I’m a founder, investor and advisor working at the intersection of hospitality, startups and cross-border growth.
After building and scaling my own ventures, I now work with founders, investors and organisations looking to grow across markets, navigate scaling challenges, and build resilient businesses.
Through advisory work, speaking engagements and my podcast Second Serving, I explore the real stories behind entrepreneurship — the successes, the pivots, and the lessons that come from building something meaningful.
I work with founders and early-stage companies navigating growth, brand positioning and expansion between the UK and the Middle East.
✦ You’re booked out but still feel like you're starting from scratch every month
✦ You’ve hit a revenue ceiling — and can’t see how to grow without working more
✦ You’re craving systems that don’t kill your creativity
✦ You want a strategy that’s actually designed for your vision
✦ You’re tired of pretending spreadsheets = structure
I work with founders and early-stage companies navigating growth, brand positioning and expansion between the UK and the Middle East.
I regularly speak at industry conferences and moderate panels on entrepreneurship, hospitality innovation, leadership and reinvention.
I support early-stage startups across hospitality, consumer brands and emerging ventures building bridges between the UK and MENA.
Tania didn’t just help me refine my offers — she completely rewired how I think about my business. I doubled my revenue in 3 months, stopped overdelivering, and finally feel in control of my growth. Her strategy is sharp, but it’s the clarity she brings that changes everything.
Tania helped me completely reshape my offers and pricing. Within two months, I signed my biggest client yet, doubled my average project rate, and no longer second-guess myself on sales calls. She doesn’t just give advice — she gives you the tools and mindset to actually grow.
Tania didn’t just help me refine my offers — she completely rewired how I think about my business. I doubled my revenue in 3 months, stopped overdelivering, and finally feel in control of my growth. Her strategy is sharp, but it’s the clarity she brings that changes everything.
"Real talk with female founders who’ve stopped playing small — and started building brands that lead."
Each episode is a behind-the-scenes look at what it really takes to grow a business that turns heads and drives results.
Fresh insights to help you grow your business with clarity, confidence, and strategy — so you can stop guessing and start scaling.
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Feeling like you’re working non-stop but barely moving forward? Here are the mindset and strategy shifts that helped me break through and grow with less stress.
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If your offers are solid but sales are slow, your brand might be sending the wrong message. Learn how to fix it and start attracting the right people.
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Trying to appeal to everyone is the fastest way to blend in. Here’s how to clarify your messaging so it connects and converts.
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Your website doesn’t need a total overhaul to make more sales. Try this one change and watch your inquiries increase.
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Struggling with what to say online? Grab my go-to list of high-converting hook ideas for posts, emails, and sales pages — so you stop scrolling and start selling.
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